creativity

One Woman Show

Me: Entrepreneurship is AMAZING!!

Also Me: Entrepreneurship is freakishly time-consuming!!

One of the bloggers I read regularly posted a graphic on FB a couple weekends ago saying, “Thank God It’s Friday! No, wait! I’m a business owner!”

Boy, did she have it right!

I spent this past weekend updating my website with Style Guides for future SS Johnson Photography Families as well as creating gift certificates/discounts, gift cards, ads for upcoming specials, and call-outs for models for some ads I want to make. 

The Style Guides were easiest. It took a long time. Not difficult at all. But it was uploading one gallery set after another. Most gallery sets have at least 9 pages of visual Style Guides. Here’s a sample of what SSJP Families will see when they go to the Client Lounge for Style Guides this fall. 

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Here’s one for the current season, for SSJP Families that will get photoshoots while the weather is still warm.

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Pretty cute, right?

Yup. They’re also functional.

One of the questions I get asked before a photoshoot is about what to wear. Clothing choices can create a lot of stress for those who tend to get uncomfortable in front of a camera…and that stress can show up in photos. We definitely don’t want that! But, I think if folks feel their best, they’ll look their best. So, once the proposal process is completed, I head them off at the pass with access to the Style Guides, maybe before it even crosses their mind. Maybe they’ll find something there that they love and can approximate for their photoshoot. Then, they’ll be that much more excited about their photoshoot and a lot less nervous. And wouldn’t that be cool?

The ads...Well, they’re just templates, either bought or worked over in Canva (love that app). But they took quite a bit of time to select and put together for a set that felt somewhat cohesive that I wasn’t actually making myself. Well, some, I built from scratch using just the sizes I needed in Canva. Others, not so much. All of them have my own photos, naturally. But the typography was either bought, downloaded, or substituted for one I already had, etc. This is the one I posted to my FB yesterday. 

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I just love using this photo! That child is adorable!

Anyways, I think next time, I’ll move the text to one side and put my photo on the other. It gets a little busy in places and I’d rather the face be clear to see. All in all, I’m pretty happy with it for a template. Besides that, I can keep using it as many times as I want.

Are you a “solopreneur”? What are your favorite tools that help you get things done and serve your clients better? Share in the comments.

Until next time.